What Is a Blog?

In the mid-’90s, a blog was used on personal web spaces by people who wanted to share information or opinions. In the beginning, popular topics were things like travel, recipes, politics, and general thoughts about life. They were shared to start a conversation through the comments section.

Blogs have come a long way.

Why Your Business Needs a Blog

The blogs of today are invaluable marketing and sales tools. If you want to bring more visibility to your brand, increase customer conversion, and drive sales—blogging is the cheapest and fastest way to do all three. Let’s take a closer look.

Enhance Site Accessibility

Each blog post you create—whether daily, weekly, or monthly— is a new web page that links back to your overall blog site. Your blog gives readers immediate access to your overall business site. The more entries you create, the more opportunities there are to engage potential customers.

After someone reads one of your entries, they can simply click on any of your headers to be directed to areas where they can contact you or make a purchase.

SEO

SEO or search engine optimization is the holy grail of getting online traffic. Simply put, Google and other search engines are constantly scouring the net, indexing and scoring pages based on keywords.

Keywords are what potential customers may use in an online search. The more specific your keywords, the better. For instance, using the word “dog” will lump you in with millions of results, but using “friendly dog groomers in Detroit, Michigan” will funnel customers using that specific term to your blog entry that also uses that specific wording.

Each blog entry gives search engines a reason to re-scour your site, index your new content and display it in more search results. The more indexed pages you have, the more visibility your business gets. Sites with blogs have 434% more indexed pages than those without.

Increased Traffic

More content means more visitors and a chance to convert each reader into a customer. Think about how many people are online every single day—it’s astounding. 77% of all online users read blogs.

Updated content keeps your site visible because it triggers a new look from all search engines. Companies that dedicate time to their blogging efforts get 55% more visitors than those without. What would be possible with that kind of traffic to your site?

Brand Leadership

Each topic you choose informs the reader, so you become the expert. Each blog entry is an opportunity to show potential customers the tone of your company, what you value and what it’s like doing business with you. Blogs can be an invaluable resource for information your customers and prospects need.

People want to do business with industry leaders. A blog allows you to show your customers you’re the expert they should contact.

Start Blogging and Get Amazing Results

Running a business is hard, but there are experts ready to help. Your online presence has the most significant impact on growing your business, so make sure you’re always putting your best foot forward.

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