Executive Summary:
We began working with a B2C retailer in the fans and lighting industry in the spring of 2018, when they came to us looking for help with recapturing lost organic traffic after a poorly executed site rebuild the prior year.
This client has a solid reputation in the industry and has strong seasonality for their products. Customers start to tackle home improvement projects in the fall and spring and are looking to keep cool indoors and outdoors during the summer months.
We started with a technical audit in Q1 of 2018 and started implementing the recommendations from the audit immediately and continued to work with them on developing their content, specifically educational content to build brand awareness and drive users to convert.
As you can see from the graphs below, they broke even in 2018 from a 30% deficit in 2017 and have continued to improve thereafter. In Q2 of 2019, they hit their highest peak in organic revenue, which is the highest they’ve seen in three years.
In 2020, we continued to work with them working as a strategic SEO and CRO partner providing guidance on product merchandising, user experience, navigation structure, and driving content creation and implementation.
They continued to see growth, all while in the midst of a pandemic. In fact, in Q2 2020, they proceeded to break the previous record from Q2 in 2019. Additionally, they saw increases in traffic after each Google Algorithm update – May 4, 2020 and December 3, 2020.
