Case Studies

We’ve helped others Google themselves.  Read about how this has been done!

Case Study:

Content Creation & Calendar for B2C Retail Ecommerce Site

Executive Summary:

We began working with a B2C retailer in the fans and lighting industry in the spring of 2018, when they came to us looking for help with recapturing lost organic traffic after a poorly executed site rebuild the prior year.

This client has a solid reputation in the industry and has strong seasonality for their products. Customers start to tackle home improvement projects in the fall and spring and are looking to keep cool indoors and outdoors during the summer months.

We started with a technical audit in Q1 of 2018 and started implementing the recommendations from the audit immediately and continued to work with them on developing their content, specifically educational content to build brand awareness and drive users to convert.

As you can see from the graphs below, they broke even in 2018 from a 30% deficit in 2017 and have continued to improve thereafter. In Q2 of 2019, they hit their highest peak in organic revenue, which is the highest they’ve seen in three years.

In 2020, we continued to work with them working as a strategic SEO and CRO partner providing guidance on product merchandising, user experience, navigation structure, and driving content creation and implementation.

They continued to see growth, all while in the midst of a pandemic. In fact, in Q2 2020, they proceeded to break the previous record from Q2 in 2019. Additionally, they saw increases in traffic after each Google Algorithm update – May 4, 2020 and December 3, 2020.

Case Study : b2b eCommerce

Case Study:

New Website – Technical Guidance and Content Strategy for B2C Retail Ecommerce Site

Newly Launched Site:

A client in the funeral service custom printing industry came to us looking to increase their visibility for a fairly newly launched site. The site was launched in Sept/Oct 2016 and our engagement began in January 2017 and we worked on the site for 2 years.  Since the site was launched at the end of 2016, there is no data to compare for that year. 

Additionally, no revenue data was available due to the complexity of the custom ordering system on the website.

In 2017 (orange line and bar), traffic and conversions steadily increased each month until the end of the year. Note: Spring and fall are low seasons, while winter and summer are peak seasons for this industry.

 

In 2018 (red line and bar), we saw the fruits of our labor realized in January (a peak month), and continue throughout the year. Year over year, organic traffic increased 140%, while organic conversions saw an increase of 114%.

Case Study:

Technical Analysis & Implementation for B2B Retail Ecommerce Site

Executive Summary:

A client in the gym facility service and OEM part retail space came to us looking to not only grow their organic visibility, but stop their trend downward in Organic sessions (blue bar). Notice that in Q2 2018 it appears there is no data, but in fact they were flat that quarter and down year over year the next quarter. Their previous marketing  strategies were focused on print mail through brochures and an annual catalogue with no paid digital media.

After performing an extensive technical analysis and content audit in the second quarter of 2018, we created a prioritized checklist of areas that needed improvement. We tackled the technical changes identified in the audit throughout the third quarter of 2018 and completed the first week of October.

While it took a few months for Google to recognize and process the changes, which is typical, the client saw the benefits of these changes in the first quarter of 2019. January – March is a peak season for gym facilities and those who support them as they are very popular due to the New Year resolutions and cold weather. Gym equipment servicing and OEM parts are in high demand this time of year.

No other technical or content work was performed on the site until the end of Q2 2019. At that time content was added to a handful of pages for a specific brand. Further content optimizations stalled until this year due to limitations within the client’s homegrown site. Additionally, no other online optimizations or campaigns were performed that might have
impacted the conversion rate on this site or it’s organic visibility.

Location

7667 W. State Street

Suite # 301

Wauwatosa, WI 53213

(414) 459-1114

administration@incontextseo.com

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