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Hi, I’m JC! (They/Them)
I have been working in digital marketing since 2006. I graduated with my Masters of Business Administration from Lubar College of Business (University of Wisconsin-Milwaukee).
I specialize in Technical SEO and Content Marketing. I truly believe both of which can be very beneficial for businesses of any size. This is why I founded In Context, Inc. in January 2017.
In my free time I enjoy spending time in nature (outdoors), I have several cats and occasional like to foster them in transition. I am a fan of music and I enjoy supporting comedians and entertainers from the LGBT community.
Localism focuses on sustainable economic growth within a community. Unlike in a central government, the goal of localism is to conduct business to keep profits circulating through the local area. While monetary gains are still the goal of companies in this type of...
Whether you're wondering how to start a business, how to advertise your business online, or simply venturing into the world of digital marketing, creating a Google Business Profile is an essential step. It enhances your online visibility and attracts potential...
Creating a Google Business Profile and verifying your business ownership is essential to providing accurate information, attracting customers, and improving your local search rankings. However, the process can be complex, involving multiple Google platforms and...
ActionCOACH Milwaukee just launched a new 12-week Business MasterCLASS with built-in SEO coaching in partnership with In Context to help business owners grow smarter, not harder. We’re doing something a little different — we’re offering two free, live virtual sessions...
Whether you're a small business owner or a seasoned entrepreneur, understanding and utilizing Google Search Console is essential to optimizing your website’s performance in today’s competitive digital landscape. Webinar Highlights: Learn how to set up and navigate...
Learn how to claim and optimize your Google My Business account to enhance your online visibility with this webinar presented by In Context SEO. Discover insider tips and best practices for maximizing the impact of your profile, get expert guidance on...
In this case study, learn how we helped a client in the funeral service custom printing industry increase visibility for a newly launched site.
Learn how we leveraged content creation and a content calendar to help a B2C Retailer recapture lost organic traffic after a site rebuild.
This case study show how our technical SEO analysis helped a client improve organic visibility on their B2B retail ecommerce site.
You may have enjoyed some success selling your wares on eBay, but you may want to look at your options and see if you can appeal to different markets. Certainly, eBay is one of the most successful e-commerce sites in the world, but you may be able to explore some...
A search engine results page (SERP) shows the top web pages related to a specific keyword or phrase. Google, the most popular search engine (with an 83% market share), lists the top 10 results, ranked by relevance on the first SERP, by default. SERP result entries...
Just search any topic online and you’re bound to end up on someone’s blog. A hallmark of online culture, what began as a diary-like electronic journal is now used by successful businesses as a cost-effective way to increase traffic and drive sales. ...