Not your mother's SEO agency

We “help you Google yourself”!  We focus on educating our clients and never gloss over the details. We make SEO tangible with semantic research, analytics and in-depth reporting.

Test Your Website's SEO Score For Free!

Let's Work Together!

Hi, I’m JC! (They/Them)

My passion is to help micro to medium sized businesses leverage their website to improve operations and profitability.

I specialize in Technical SEO and Content Marketing. I truly believe both of which can benefit businesses of any size.

If you are looking to ramp up your marketing in 2022 (and beyond!), let’s chat and see how we can help you!

JC Cheney

Our Services

We aim to be a full service agency to help any sized business maximize their website and marketing dollars.

Technical SEO & Audits

Have you recently lost traffic to your site and don’t know why? We understand what makes Google tick and can help you get back that traffic!

Content Marketing & Strategy

Do you have great content, but no conversions? Or no content and don’t know where to start? We can help!

Data Analysis & Tracking

Do you need Google Tag Manager installed on your site to better understand your customers? Or simply don’t know what Google Analytics is? Let us help you!

Web Development & Hosting

Do you have a vision for your website, but don’t know where to start? Have you built a great website, but your business has grown so much you can’t manage the site any longer? We are here for you!

Lead Generation

Is your primary marketing strategy word-of-mouth advertising or client referrals? Are you still putting together print media marketing packages? Let us help you grow your business with new leads!

Business Consulting & Strategy

Do you have a business idea and don’t know where to start? Are you are a small business owner looking to grow your business? We want to talk to you!

Exclusive Features

We do semantic keyword research, utilize tested white hat techniques (by the book, no shortcuts) and help you define your key performance indicators, combine that with the hands-on real world experience and come up with a winning strategy for thoroughly outfitting your website structure and design team with the tools and talent to generate solid results.

With In Context SEO, Inc. you’re in good hands.



pictured is a laptop displaying a graph with keywords and URLs

Google Optimize Is the Future

    There are multiple benefits to utilizing Google Optimize 360
  • Faster, easier and more frequent A/B tests, multivariate or redirect tests.
  • Experimental test variants can be deployed with a few clicks.
  • Existing goals and targeted demographic audiences can be used to run site experiments.

Our Latest Projects

 Check out our work online!

Case Study : b2b eCommerce

Content Creation & Calendar for B2C Retail Ecommerce Site

Click here to go to

Local Realtor Website

We built a custom website for local realtor Karen A. Block, with Lannon Stone Realty.

Case Study - Tech analysis and B2B eCommerce Audit

Technical Analysis and Implementation for B2B Retail Ecommerce Site

SEO In The Wild

No matter how many blog posts you read, it’s always a surprise when SEO works it’s magic!

What is a Google Business Profile?

What is a Google Business Profile?

Google My Business - What is it? In today's digital world, having an online presence is critical for business owners. As 83% of the global search engine market belongs to Google, creating a Google Business Profile is a highly effective way to increase your online...

 What is Localism and Why it is Important?

 What is Localism and Why it is Important?

Localism focuses on sustainable economic growth within a community. The goal is to conduct business to keep profits circulating through the local area. While monetary gains are still the goal of companies in this type of localized system, the ultimate aim is to...


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Suite # 301

Wauwatosa, WI 53213

(414) 459-1114

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