The Google Business Profile (GBP) is a free tool provided by the search engine that lets you control how your business appears on both Google Search and Google Maps. As more people search for information about a business online than anywhere else, it makes sense to...
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How to buy a Domain and What is a DNS?
Do you plan on starting a new online business or a blog in 2024? If so, you'll need to buy and register your domain name. When you build a website, the first step is to find a domain name that fits your vision and register it. We'll touch on how to buy this critical...
Identifying and Removing Duplicate Content
Google defines duplicate content as “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” There are glaring examples, such as whole articles lifted from other sites. However, similar product...
Keyword Cannibalization: An In-Depth Look
Keyword cannibalization is when multiple website pages try to rank for the same keywords. While this might seem like a good thing at first, it is not a positive. The pages are not only competing against others on the internet; they are competing against each other, as...
What is a Google Knowledge Panel & How Do You Claim Yours?
In today's digital landscape, establishing a strong online presence is crucial for businesses of all sizes. One effective tool for gaining authority and visibility on Google is a Knowledge Panel. A Knowledge Panel is an information box that appears on the right side...
Traditional Marketing Tactics for Growing Your Online Business
Are you looking for ways to grow your business? Traditional marketing can be a great way to reach a new audience and boost your sales. While digital marketing is all the rage these days, traditional marketing tactics still have their place in modern marketing. In...
Real-World Impact of Traditional Marketing in the Digital World
Traditional marketing methods like flyers and brochures are still powerful tools to grow your online presence. But, figuring out how effective these tools are in driving online traffic and conversions can be tricky, especially if you are using several marketing...
Creating an Effective Business Card Strategy for Online Engagement
Your business card is often the first point of contact between you and potential customers, so it's important to make a good impression. It's a great way to promote your brand and services, and you can include your logo, website address, and other details. This way,...
What Does the Helpful Content Update Really Mean for My Content?
Are you looking to stay ahead of the curve in understanding new developments in content marketing? Google recently launched a helpful content algorithm update to help reward creators of quality content. The helpful content system favors content that searchers will...