Measure Digital and Traditional Marketing Impact Today

Traditional marketing methods like flyers and brochures are still powerful tools to grow your online presence. But, figuring out how effective these tools are in driving online traffic and conversions can be tricky, especially if you are using several marketing methods simultaneously.

If you want to improve the marketing strategies that are bringing in the most clients, you need a system to track their performance. Here are some simple methods and measurement tools that can help you measure the impact of your marketing efforts.

 What Is the Impact of Traditional Marketing in the Digital World?

Make unique web pages for each traditional marketing campaign. When people visit these pages, you can track how many came from your flyers or brochures and what they did when they got there. It’s like having a digital footprint for your printed materials!

For example, if you own a coffee shop, you can include a special webpage link in your flyer. This way, you’ll know how many coffee lovers found you through that flyer and what you can add to draw even more customers.

 Create Special (Landing) Web Pages

Make unique web pages for each traditional marketing campaign. When people visit these pages, you can track how many came from your flyers or brochures and what they did when they got there. It’s like having a digital footprint for your printed materials!

For example, if you own a coffee shop, you can include a special webpage link in your flyer. This way, you’ll know how many coffee lovers found you through that flyer and what you can add to draw even more customers.

Ad QR Codes

You can use quick response (QR) codes for all sorts of things, like promoting your business, sharing your contact information, or even just sharing a joke. You can customize the functionality of QR codes however you like. For instance, you can use QR codes to allow customers to view your catalog or leave reviews.

You can then compare the number of people who found your site via QR codes to those who found it via standard Google searches. This way, you can optimize the landing page for your QR codes to provide customers with the most relevant information that could turn them into buying customers.

Track Phone Calls

If your business thrives on phone inquiries, try using different phone numbers for each marketing campaign. This way, when someone calls, you’ll know which flyer or brochure prompted them.

One easy way to track phone calls is to use a dedicated phone number for each marketing channel. For example, you could have a different phone number for your print ads, direct mail campaigns, and website. For example (& for perspective) – “A Flying Purple People-Eater, a well-known documentarian (from the future..?) AND the Loch Ness Monster… walk into a bar…”  Still with us? Good; let’s continue.

Once you have tracked your phone calls, you can use the data to analyze the effectiveness of your marketing campaigns and improve your data-driven decisions. For example, you can see which channels are driving the most calls and which are most likely to lead to online conversions. You can also use the data to identify the most effective marketing messages.

 Ask for Feedback

Customer feedback is one of the best ways to find out which marketing channels are most effective. For example, if you get a lot of positive feedback from customers who saw your print ads, you know that print advertising is a great way to reach your target audience.

If customers are telling you that they love your new tagline, then you know you’re on the right track with your branding efforts.

Plus, by asking your customers questions about their needs, wants, and preferences, you can tailor your marketing campaigns to their interests and reach them more effectively.

 Measure Digital and Traditional Marketing Impact Today

Are you looking to improve your marketing? We integrate traditional and online marketing to give you the tools to succeed in today’s business world. Contact us today, and let us help you achieve your business goals.

Contact us today and learn how we can help you take your business to the next level.