The Google Business Profile (GBP) is a free tool provided by the search engine that lets you control how your business appears on both Google Search and Google Maps. As more people search for information about a business online than anywhere else, it makes sense to have a carefully crafted GBP in place and take full advantage of its benefits. For instance, if you’re wondering how to add products to Google My Business or GMB (now Google Business Profile), the process is straightforward and can significantly enhance your online visibility. What steps should you follow if you’ve only uploaded basic company details, like your business name and contact information?
Moving Ahead without Restriction
The first step is to determine whether you can list your products in GBP (formerly known as Google My Business). For most companies, this shouldn’t be an issue, but some products and services are restricted by Google. For example, these may include pharmaceuticals, gambling, alcohol or tobacco-related products, financial services, and health or medical devices. Please don’t be tempted to try and list any products from within these categories in any case. This is against Google’s terms of service and may result in account restrictions.
Adding Products to Your GBP
When you’re ready to start, log into the account that you used to establish your GBP profile in the first place. Find your profile, open it, and click the “Edit products” button. Then, follow these steps:
- Click “Get started.” This will redirect you to your GBP’s “Add product” window.
- Fill in e required fields for each product, including product category, name, high-quality image, price, description, and URL link (optional). You shouldn’t rush through any of these, and remember that the information you input here will help to make the product more appealing to your customers.
- Don’t forget to use relevant keywords, which is especially important if you plan to run any local SEO campaigns.
- Once you’ve uploaded your photo and completed all the fields, click “Publish.” A message will appear indicating that your product is being added.
- If you need to add more products, simply click the “Add next product” button and follow the same steps.
- If you need to make any changes, you can go back to the profile and select the product from the list
When customers view your wares from the “Products” tab, the items will be displayed in a carousel. They’ll be able to click on individual product cards to see details and also find related products from within a product category tab.
Is Listing Products Wwithin Your GBP a Good Idea?
It’s well worth listing all your products within your GBP. It should certainly help if you run any local SEO campaigns. In this case, your GBP product should show up when people search locally for these items.
Many small companies use the Products feature of their GBP to break into e-commerce selling for the first time. And remember that all of your products will appear on both the laptop and mobile versions of Google Search to give you the best exposure.
Finally, don’t forget that this is not a “one-and-done” operation. Make sure that you regularly update or manage your product listings to keep everything fresh and up to date.
Developing Your Online Business
Showcasing your products is one effective way to optimize your GBP. By adding detailed and useful product information, you not only enhance your online presence but also make your offerings more accessible to potential customers. Whenever you need advice about setting up or expanding your online presence, reach out to us for help. Contact us today, and we’ll be delighted to talk with you.
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Setting Up a Google My Business Account
To take advantage of your Google Business Profile, you’ll need to first create a Google My Business account and follow the steps to set up your business listing. After creating your Google My Business account, you’ll need to claim your Google Business Profile. Once you’re verified as the business owner, you’ll have full control over your Google Business Profile, allowing you to optimize it and grow your online presence.
Google Business Is Only the Beginning
Whether you’re pontificating upon how to start a business, how to increase overall foot traffic to a business, or how to increase your business and brand exposure online, a Google Business Profile is an excellent place to start. If you’re ready to level up your digital presence even further, please don’t hesitate to get in touch. Our team is here to help your business put its best foot forward online.
