In today’s digital landscape, establishing a strong online presence is crucial for businesses of all sizes. One effective tool for gaining authority and visibility on Google is a Knowledge Panel. A Knowledge Panel is an information box that appears on the right side of the Google search engine results page (SERP), providing a concise overview of a business or entity.
Let’s explore what a Knowledge Panel is, what it includes, and the step-by-step process for claiming and optimizing your own Knowledge Panel.
What is a Knowledge Panel?
A Knowledge Panel serves as a snapshot of essential information about a company or entity. It is displayed prominently on the search results page, offering users a quick glance at key details.
A typical Knowledge Panel includes the business name, logo, description, contact information, website link, social media profiles, reviews, and even additional features like popular times and a summary of the company’s history. It serves as a credibility booster and can significantly enhance a business’s visibility on Google search.
What is Included in a Business Knowledge Panel?
A knowledge panel is the sum of the different parts that work together to make your business known. Walmart’s Knowledge Panel is a great example; it showcases the business logo, address, phone number, website, popular times, reviews, and a brief summary of the company’s history. Having a Knowledge Panel ensures that users can access important information about your business without having to visit your website directly.
9 Steps to encouraging Google to create a Knowledge Panel for your business:
1. Have a Website (Business Listing)
A website is a fundamental requirement for claiming a Knowledge Panel. It serves as the digital hub of your business, providing comprehensive and up-to-date information that search engines can crawl and index. Make sure your website contains relevant details about your company, products, and services.
2. Implement Schema Markup (SEO)
Schema markup is structured data code that you can add to your website, enabling search engines to better understand and categorize your content. By including relevant schema markup, such as Organizational Schema, you increase the chances of Google recognizing and displaying a Knowledge Panel for your business.
3. Have a LinkedIn Page (Google My Business)
LinkedIn is a powerful professional networking platform that can significantly contribute to your online visibility. Having a complete and optimized LinkedIn page with relevant information about your business increases the likelihood of Google recognizing it and including it in your Knowledge Panel.
4. Set Up an RSS Feed (Algorithm)
An RSS (Really Simple Syndication) feed allows users to subscribe to your website’s content and receive updates automatically. By providing an RSS feed, you make it easier for Google to crawl and gather information about your business, which can increase the chances of a Knowledge Panel being created. Ensure that your RSS feed is correctly set up and includes relevant content from your website.
5. Disseminate Business Information (Local Business, Wikipedia Page, Google Business Profile, Wikidata)
In addition to optimizing your website and online profiles, it’s crucial to disseminate your business information through industry-specific directories, websites like bbb.org, and local chambers of commerce if applicable. Listing your business in relevant directories and associations enhances the chances of Google finding and validating your information, contributing to the creation of a Knowledge Panel.
6. Focus on Digital Marketing and Optimization (Content Marketing, Podcast)
Digital marketing plays a significant role in enhancing your online presence. Employ digital marketing strategies, including content marketing and podcasting, to promote your brand name and improve your user experience.
7. Monitor SERP Features, FAQs, and User Experience
Keep an eye on SERP features, user-generated FAQs, and the overall user experience that can impact your visibility. Understanding how search engine results pages (SERPs) display information can help you optimize your content for better placement.
8. Suggest Edits and Enhancements
Continuously review and suggest edits to your Knowledge Panel to ensure it accurately represents your business and maintains its relevance to users.
9. Featured Image and Google Account
Consider including a featured image in your Knowledge Panel to make it more visually appealing. Additionally, make sure to associate your Google Account with your business for easier management.
By leveraging our knowledge panel services, you can save valuable time and resources while maximizing your business’s online presence. Contact us today to unlock the full potential of your online presence and take advantage of our specialized services.
Contact us today and learn how we can help you take your business to the next level.
Setting Up a Google My Business Account
To take advantage of your Google Business Profile, you’ll need to first create a Google My Business account and follow the steps to set up your business listing. After creating your Google My Business account, you’ll need to claim your Google Business Profile. Once you’re verified as the business owner, you’ll have full control over your Google Business Profile, allowing you to optimize it and grow your online presence.
Google Business Is Only the Beginning
Whether you’re pontificating upon how to start a business, how to increase overall foot traffic to a business, or how to increase your business and brand exposure online, a Google Business Profile is an excellent place to start. If you’re ready to level up your digital presence even further, please don’t hesitate to get in touch. Our team is here to help your business put its best foot forward online.
