incontextseo

October 22, 2026

Not every business operates from a traditional storefront. Many businesses, including home service providers, repair companies, and franchises, travel directly to customers or combine a physical location with off-site services. Google Business Profile accommodates these different business models by allowing eligible companies to identify themselves as service-area or hybrid businesses. Understanding how to configure your […]

October 21, 2026

Are you looking to improve your website's search visibility and create content that connects with your target audience? Google's approach to ranking content continues to emphasize helpful, reliable information created primarily for people rather than search engines. Understanding these principles can help business owners develop stronger content marketing strategies and provide greater value to their […]

October 20, 2026

A search engine results page (SERP) displays information related to a user's search query, helping people find relevant websites, businesses, products, and answers to their questions. Google, which accounts for approximately 90% of the worldwide search engine market across all devices, uses complex algorithms to determine which results are most relevant to each search. Today's […]

July 17, 2025

ActionCOACH Milwaukee just launched a new 12-week Business MasterCLASS with built-in SEO coaching in partnership with In Context to help business owners grow smarter, not harder. We’re doing something a little different — we’re offering two free, live virtual sessions as a “try it before you buy it” preview of the program. In the session, we’ll watch one of […]

January 28, 2025

Whether you’re a small business owner or a seasoned entrepreneur, understanding and utilizing Google Search Console is essential to optimizing your website’s performance in today’s competitive digital landscape. Webinar Highlights: Event Recording: Did you miss this live webinar? Don’t worry! You can still learn these Google Search Console tips by watching the webinar recording.

December 5, 2024

Learn how to claim and optimize your Google My Business account to enhance your online visibility with this webinar presented by In Context SEO. Discover insider tips and best practices for maximizing the impact of your profile, get expert guidance on leveraging Google My Business features to attract more customers and drive business growth. Webinar Highlights: Event Recording: Did you miss this live webinar? Don’t worry! You can still learn these […]

November 11, 2024

In this case study, learn how we helped a client in the funeral service custom printing industry increase visibility for a newly launched site.

November 11, 2024

Learn how we leveraged content creation and a content calendar to help a B2C Retailer recapture lost organic traffic after a site rebuild.

November 11, 2024

This case study show how our technical SEO analysis helped a client improve organic visibility on their B2B retail ecommerce site.

February 13, 2024

You may have enjoyed some success selling your wares on eBay, but you may want to look at your options and see if you can appeal to different markets. Certainly, eBay is one of the most successful e-commerce sites in the world, but you may be able to explore some additional business advantages by setting […]

February 5, 2024

Just search any topic online and you’re bound to end up on someone’s blog. A hallmark of online culture, what began as a diary-like electronic journal is now used by successful businesses as a cost-effective way to increase traffic and drive sales.     CONTACT USWhat Is a Blog? In the mid-’90s, a blog was […]

January 29, 2024

The Google Business Profile (GBP) is a free tool provided by the search engine that lets you control how your business appears on both Google Search and Google Maps. As more people search for information about a business online than anywhere else, it makes sense to have a carefully crafted GBP in place and take […]

January 29, 2024

Do you plan on starting a new online business or a blog in 2024? If so, you'll need to buy and register your domain name. When you build a website, the first step is to find a domain name that fits your vision and register it. We'll touch on how to buy this critical component, […]

January 24, 2024

Google defines duplicate content as “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” There are glaring examples, such as whole articles lifted from other sites. However, similar product listings or reviews on multiple pages, matching URLs, or copied meta descriptions can also count as duplicate content. Most […]

January 3, 2024

Keyword cannibalization is when multiple website pages try to rank for the same keywords. While this might seem like a good thing at first, it is not a positive. The pages are not only competing against others on the internet; they are competing against each other, as well. Rather than having two high-ranking pages, you […]

December 4, 2023

In today's digital landscape, establishing a strong online presence is crucial for businesses of all sizes. One effective tool for gaining authority and visibility on Google is a Knowledge Panel. A Knowledge Panel is an information box that appears on the right side of the Google search engine results page (SERP), providing a concise overview […]

November 20, 2023

Are you looking for ways to grow your business? Traditional marketing can be a great way to reach a new audience and boost your sales. While digital marketing is all the rage these days, traditional marketing tactics still have their place in modern marketing. In fact, for many online businesses, a combination of traditional and […]

November 20, 2023

Traditional marketing methods like flyers and brochures are still powerful tools to grow your online presence. But, figuring out how effective these tools are in driving online traffic and conversions can be tricky, especially if you are using several marketing methods simultaneously. CONTACT USMeasure Digital and Traditional Marketing Impact Today Traditional marketing methods like flyers […]

October 23, 2023

Your business card is often the first point of contact between you and potential customers, so it's important to make a good impression. It's a great way to promote your brand and services, and you can include your logo, website address, and other details. This way, people can easily learn more about your business and […]

September 4, 2023

Whether you are a business seeking to increase website SEO or establish itself as a thought leader, a non-profit organization seeking to inform the public, or an individual with ideas you want to share, blogging is an engaging way to ensure that your site constantly has fresh and updated content. However, sometimes it can be […]