Make Your Business Card More Effective in the Digital World
In today’s digital world, more businesses are doing most of their marketing online, so how can you make your trusty business card even more effective?
Here are a couple of ways:
QR Codes
QR codes (quick response codes) are little black-and-white squares that you can scan with your phone to visit a website or see other information. They’re like barcodes but can hold much more information. You can find them on menus, product packaging, and even on billboards.
You can use a QR code on your business card to direct people to your website, landing page, or online portfolio. You can also link to a specific social media profile, such as your LinkedIn or Twitter page.
Encourage people to scan your QR code by including a call to action on your business card, such as “Scan my QR code to learn more” or “Visit my website for a free consultation.”
Customized URLs
A customized or personalized URL is a unique web address you can create for yourself or your business. It is a more specific and memorable version of a standard URL.
You can create a customized URL for your business card that redirects people to your website or landing page. This can help make your business more memorable and professional.
Personalized URLs can also help you track how people are finding your business card online.
Social Network Handles
If you are active on social media, you can include your social network handles on your business card. This will make it easy for people to connect with you online and follow you on social media.
When including your social network handles on your business card, be sure to use the same handles that you use on your website and other online materials. This will help create a consistent brand experience for your potential customers.
Track Business Cards to Learn More About Your Audience
You can track how people are interacting with your business card. For example, you can use a QR code analytics tool to track how many people scan your QR code and where they are redirected.
You can also use a social media analytics tool to track how many people visit your social media pages from your business card.
Tips for Making Your Business Cards Stand Out
Looking to make the most out of your business card strategy? Here are some additional tips for online engagement:
- Design a business card that is visually appealing and easy to read.
- Use high-quality materials and printing.
- Ensure your business card is consistent with your overall branding.
- Distribute your business card to potential customers and partners at networking events, conferences, and trade shows.
Launch Your Business and Grow Your Online Visibility
Are you ready to take your online presence to the next level? Get in touch with our marketing team today to learn more about business card optimization.
If this is something you need help with for your Business or Organization and are ready to get started – please click the link below to schedule a meeting to discuss!
Setting Up a Google My Business Account
To take advantage of your Google Business Profile, you’ll need to first create a Google My Business account and follow the steps to set up your business listing. After creating your Google My Business account, you’ll need to claim your Google Business Profile. Once you’re verified as the business owner, you’ll have full control over your Google Business Profile, allowing you to optimize it and grow your online presence.
Google Business Is Only the Beginning
Whether you’re pontificating upon how to start a business, how to increase overall foot traffic to a business, or how to increase your business and brand exposure online, a Google Business Profile is an excellent place to start. If you’re ready to level up your digital presence even further, please don’t hesitate to get in touch. Our team is here to help your business put its best foot forward online.
