Our Services
We make content marketing accessible for digitally inexperienced business owners by giving them a framework to build their presence online.
Integrative Digital Marketing
Integrative Digital Marketing
We are a Digital Marketing Agency with a robust suite of website, SEO, digital media and technical services.
At In Context Inc we have a strong focus on educating our clients about the value of SEO and integrative digital marketing. We make a concerted effort to avoid glossing over details or speaking down to our clients. We take a fluid idea like SEO and help to make it more tangible for those looking to start a new business as well as those looking to grow an existing business.
The way we achieve this is with effective semantic research, analytics, in depth reporting, content auditing and quality content creation. So you may be asking yourself; “What does any of that really mean?” Well, let us break it down for you and show why we are most certainly ‘not your mother’s’ SEO agency.
Semantic Research
We take it seriously when a client comes to us and wants to know more about exactly how we can help them. So one area we like to start a long and lasting relationship with a client is by understanding the industry our clients come from. Our client list is quite varied and shows that we are not limited by any specific industry. We also have case studies that show the proof of our work.
Our client list shows that no matter what industry you are coming from we will do the footwork necessary to understand your needs. We then use this information to create a plan that includes core goals, improved rankings and successful conversions.
Our clients have come from areas as varied as ceiling fans and lighting, gym parts and supplies, real estate, drywall tools and supplies, career consulting and HVAC services to name a few. No matter the industry or products we take time to research and understand your needs. Most importantly we will listen to your goals and work to make them happen.
Business & SEO Consulting
Do you have a business idea and don’t know where to start? Are you are a small business owner looking to grow your business? We want to talk to you!
Data Analysis & Tracking
Do you need Google Tag Manager installed on your site to better understand your customers? Or simply don’t know what Google Analytics is? Let us help you!
Technical SEO Strategy
Have you recently lost traffic to or visibility of your site and don’t know why? We understand what makes the major search engines tick and can help you get back that traffic and visibility!
Search Engine Optimization
SEO means Search Engine Optimization. In basic terms, it means the process of improving your website to increase its findability when people are actively looking for products or services related to your business on the major search engines. (Source: SearchEngineLand)
Content Auditing & Optimization
Providing fresh, frequently updated and rich content is key to SEO. It is not enough to just put your information our there on the internet just once. The search engines recognize the importance of using the E-A-T (an acronym for Expert, Authoritative & Trustworthy) concept. Thus, updating your content online frequently and regularly should improve your visibility.
On Page Optimization
Technical SEO best-practices include link building, implementation of keyword research as well as other fine-tuning of metadata and page elements that aren’t always visible on the web page outside of the source code. In this ever-changing digital media landscape, your page’s content can easily get “lost in the shuffle” without any assistance.
Lead Generation
Are you still putting together print media marketing packages? Frustrated with Direct Mail or traditional Yellow Pages listings? Let us help you grow your business with new leads!
Website Development
Do you have a vision for your website, but don’t know where to start? Or possibly you already have a great website, but you are growing so fast you don’t know what the next move is. We are here for you!
Web Page Building & Blog Posting
We can help with creating new landing pages for your existing website as well as posting blogs regularly to earn more organic visitors from the search engines.
Search Engine Optimization
SEO means Search Engine Optimization. In basic terms, it means the process of improving your website to increase its findability when people are actively looking for products or services related to your business on the major search engines. (Source: SearchEngineLand)
Content Auditing & Optimization
Providing fresh, frequently updated and rich content is key to SEO. It is not enough to just put your information our there on the internet just once. The search engines recognize the importance of using the E-A-T (an acronym for Expert, Authoritative & Trustworthy) concept. Thus, updating your content online frequently and regularly should improve your visibility.
On Page Optimization
Technical SEO best-practices include link building, implementation of keyword research as well as other fine-tuning of metadata and page elements that aren’t always visible on the web page outside of the source code. In this ever-changing digital media landscape, your page’s content can easily get “lost in the shuffle” without any assistance.
Analytics and In-Depth Reporting
Analytics and In-Depth Reporting
Not every person is built to view and then extrapolate information from the numbers and figures on a spreadsheet. That is not a value judgment, it’s a simple fact. You know your business or what you want your business to be.
So our job is to take the reporting we do through a variety of formats and make it tangible and understandable. We do this by taking the time to meet with our clients on a regular basis.
Our Strong Points
Instead of just sending an email with a bunch of reports and industry jargon saying “we did great!”, we sit down with our clients and break down the figures.
We meet in person or via zoom on a monthly or weekly basis to show that the work we are doing is growing your business. As part of these meetings we take time to address your questions and concerns, bringing you into the workflow process. We also practice means of bringing social media into the fold – read more here.
We want our clients to fully understand the work we are doing for them. In this way we set ourselves apart from other SEO agencies.
- Data Analysis
- Business Consultation
- Off Page SEO
- On Page SEO
Content Auditing
One of the first steps we like to take when working with a new client is to do something called a content audit. Along with outside research about what a client’s industry is, we take a look at what the existing website content looks like.
We also look at what others may be doing that is working. We assess the areas of success as well as the areas for opportunity. What isn’t working can potentially be turned around and what is working can work even better.
Our process involves taking a snapshot of the existing website content and putting it into an easily accessible report. Using this report we take a look at how pages and keywords are ranking based on what Google sees.
Then we use this information to make recommendations about how to make improvements. Once this is done we sit down with you and go over what we have found. Together we create a path forward to build, as well as grow your business.
Content Creation
At In Context we know exactly how important rich, fresh and frequently updated content is to a quality website. Long gone are the days where just making simple updates to your website are enough to improve your rankings with Google. Content needs to be not just informative and well written but also authoritative.
This means that your content should read like it comes from an expert or person who is knowledgeable about the subject matter.
We take our content creation seriously. We will work with your experts and take your feedback and combine it with extensive industry research to make content that matters and grows your business.
Most importantly, we will not post any changes without full client support. This means you will always be the final say in what goes up on your site. This system has worked wonders with previous clients, and again our case studies speak for themselves.
We Know What Works! …And What Doesn’t.
When we say we are “not your mother’s SEO agency” it means we are working to break some of the negative stereotypes that have plagued SEO in the past. In some way the term SEO itself has become a hot button term.
The point is that we at In Context Inc are here to prove the value that SEO and Digital Marketing can bring to your business. We do this with an open, client-focused approach that is unmatched. Let’s work together and grow your business!
In conjunction with meeting our clients we also make a point to level with them. Other SEO agencies will try to tell you how fast you will see growth and how little time it takes to do this.
At In Context Inc we are here for the long game.
Our Latest Projects
Content Creation & Calendar for B2C Retail Ecommerce Site
Local Realtor Website
We built a custom website for local realtor Karen A. Block, with Lannon Stone Realty.
Technical Analysis and Implementation for B2B Retail Ecommerce Site
Let’s Work Together!!!!
Hire us today to help assist you with your online property or website. You’ll be glad you did!
