Newly Launched Site:
A client in the funeral service custom printing industry came to us looking to increase their visibility for a fairly newly launched site. The site was launched in Sept/Oct 2016 and our engagement began in January 2017 and we worked on the site for 2 years. Since the site was launched at the end of 2016, there is no data to compare for that year.
Additionally, no revenue data was available due to the complexity of the custom ordering system on the website.
In 2017 (orange line and bar), traffic and conversions steadily increased each month until the end of the year. Note: Spring and fall are low seasons, while winter and summer are peak seasons for this industry.
In 2018 (red line and bar), we saw the fruits of our labor realized in January (a peak month), and continue throughout the year. Year over year, organic traffic increased 140%, while organic conversions saw an increase of 114%.
