Here are a few tips on how to launch your business and grow online visibility with traditional marketing integration:

Create a Unified Marketing Strategy

Say you own a gift shop. You may already have a website, an Instagram account, and even business cards to hand out to potential customers. These are different marketing channels, but they can all work together to promote your shop and attract customers.

A unified marketing strategy uses a mix of traditional and online marketing channels to get the word out and get more customers coming in. When creating your unified marketing strategy, keep your brand identity in mind.

Ensure all your marketing materials and interactions with customers are consistent across all channels to promote your “business personality,” aka brand identity. This will help you create a strong and cohesive brand experience for your customers.

Use Traditional Marketing to Drive Traffic to Your Website

Traditional marketing is the holy grail of marketing. It’s been around for decades, and it’s still a great way to drive traffic to your website. Think about it — when you see a print ad in a magazine, hear a radio ad on your favorite station, or catch a TV commercial during your favorite show, you’re more likely to visit the website mentioned in the ad.

When using traditional marketing to promote your website, be sure to include your website address on all your marketing materials. Ensure your ads are clear, concise, and persuasive.

Use Online Marketing to Target Specific Audiences and Drive Conversions

Online marketing channels, such as social media, search engine optimization (SEO), and email marketing, can help you target specific groups and nudge more “potentials” into buying customers.

For instance, you can use SEO to optimize your website to rank higher in search engine results pages (SERPs). For example, if you sell fitness equipment, you could optimize your website for keywords like “shoulder workouts,” “best running shoes,” and “best gear for beginners.” This will help your website show up more often when people search for these keywords.

Track Your Results and Adjust Your Strategy as Needed

You need to know where you’re going and how you’re getting there. Track your marketing results every so often to see what’s working and what might need a little tweaking.

You can use Google Analytics to track traffic to your website or social media analytics to see how people are engaging with your social media pages. You can also use email marketing analytics to keep tabs on the little things that matter, such as open rates, click-through rates, and unsubscribe rates.

Partner with Our World-Class Content Marketing Team

Are you ready to launch your business? Our team can help you integrate traditional and online marketing to give your business the tools to succeed in today’s business world. Contact us today and partner with the best to get your business started.

If this is something you need help with for your Business or Organization and are ready to get started – please click the link below to schedule a meeting to discuss!